How to Eliminate the Guess Work to Create Eye-Catching Videos to Attract Your Ideal Customer 

You have an awesome product to share. 

In fact, you believe in it so much and it’s that good that it will sell itself. 

But, sadly it doesn’t. ​

So you put on your marketing hat and create Facebook posts, maybe write a blog article, send a few emails and create a few videos…

...because that’s what everyone is telling you to do these days. Do. More. Video.

There’s good reason for it too because the numbers speak for themselves:

You get it. People love video!

But the problem is: Your videos are not being watched as much as you expected.

There’s a handful of likes and less than 100 views... and those that did engage are your friends. At the end of the day there's little to no leads and we know what that means, no sales.

It’s frustrating because you know you got an excellent product. If people would just give you a chance, they’d quickly see that it’s worth every penny and can make a big impact on their lives.

You see other businesses and people creating videos getting all kinds of engagement and yet yours are buried in the news feed! 

But where do you start?  

Why are you not connecting with your audience and getting more eyeballs watching your videos?

From experience, people jump right over this critical step overlooking a very important piece they cannot afford to ignore. 

And it's not doing the homework to identify who they're speaking to. This is not new. 

Have you taken the time to get crystal clear on who you're creating your video for? 

Bottom line, it’s way more sexy to first identify who you’re speaking to and connect with them on an emotional level.

You’ll reap the rewards when you put the effort in and create videos that are truly helpful for who you're targeting. 

Bonus benefit: Knowing who you're speaking to makes finding the right content for your video way easier too!

When your videos are not connecting on an emotional level, no one will stay to watch.

But, it doesn’t stop here.

How do you get your video to standout in the news feed when 70% of businesses are creating more video than the same time last year?

Here’s what I discovered...

There are more ways to add different styles of video to your video-marketing tool box without needing a big budget or high tech wizard skills. You’re only limited by your imagination.

What I’ve recognized is many small businesses are not utilizing different forms of video.

I was guilty of this too! 

You have to agree that one of the most popular videos you see in the news feed are LIVE. And there's a good reason for it.

However, popular isn’t always good when you want to stand out. 

Same ole. Same ole. Videos just like everyone else’s don’t get viewers.

Can you imagine creating really cool videos that pack a powerful punch without having to be in front of the camera? You can!

Check this video out and be sure to turn the sound on!

Effective videos with a real WOW factor grabbing the attention of your ideal customer! Now, I say effective and not impressive because there is a BIG difference.

As a busy small business solopreneur like yourself, wearing multiple hats, I was researching to learn more about different styles of videos, the tools, and how best to incorporate them into my strategy.

I scoured literally hundreds of news articles, blog posts, jumped into training's and video challenges.

And what I didn’t find was one solid go to resource or training.

The outcome: The Snackable Video Marketing Community to share what I was learning. Then came the perfect collaboration with one of the ‘Snackers’... Michelle Felicia.

Engineer + Dancer brings you structure and creativity.

Plus months of research, implementation, and challenges to help you learn what it takes to get those eyeballs on your videos. 

the simplified Recipe

This leads to an increase in Brand Awareness  and Audience Engagement and ultimately more leads and sales.

You can no longer avoid smart video-marketing. It is a top priority today.  Are you ready to start?